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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management |
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Lead Management | 14% | - Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models |
| Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?
- A. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted". - B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
- C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
- D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
Correct Answer: A 🗳️
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. False
- B. True
Correct Answer: A 🗳️
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Increase the wait time on the Email send action steps.
- B. Set the Engagement Studio program to repeat every 10 days.
- C. Automatically remove prospects from the program when an email reply trigger is met.
- D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Correct Answer: D 🗳️
Monthly cost of Salesforce Engage is
- A. 15$
- B. It's always free
- C. 100$
- D. 50$
Correct Answer: D 🗳️
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a recipient list for the program.
- B. Make a suppression list for the program.
- C. Make a repeating engagement program.
- D. Make a segmentation rule for the program.
Correct Answer: A,C 🗳️
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