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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advertising Sales Management | 25% | - Product catalog, inventory and ad space configuration - Proposal creation, pricing, contracts and fulfillment - Manage accounts, advertisers, agencies and partners |
| Topic 2: OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
| Topic 3: Media Cloud Fundamentals | 20% | - Overview of Media Cloud for media and entertainment industry - Core architecture, components and data model - Integration with Salesforce platform and external systems |
| Topic 4: Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Configure, price and quote media offerings - Contract lifecycle management and compliance |
| Topic 5: Subscriber Lifecycle Management | 20% | - Audience segmentation and personalization - Subscription products, billing and renewals - Subscriber acquisition, onboarding and retention |
Salesforce Media Cloud Consultant Sample Questions:
Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?
- A. a media plan version field in opportunity line item (OLI)
- B. product schedule functionality
- C. product mapping to an active price list
- D. quotes, and 'Sync to opportunity' custom button
Correct Answer: D 🗳️
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Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
- A. marketing cloud intelligence
- B. CRM analytics
- C. tableau
- D. ad manager
Correct Answer: B,C 🗳️
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Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?
- A. dovGenInd CME Designer User
- B. MediaCloudPlus Runtime
- C. dovGenInd CME runtime User
- D. dovGenInd CME digital experience User
Correct Answer: A,C 🗳️
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A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
- B. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
- C. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
- D. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
Correct Answer: C 🗳️
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Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?
- A. media plan placement
- B. adcreative size type
- C. contract line item
- D. quote
Correct Answer: A,D 🗳️
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