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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A) The Dedicated IP address was not warmed up appropriately before the email was scheduled.
B) The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
C) A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
D) The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

2. LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A) The administrator does not have folder permissions to the email template folder.
B) The administrator has not published the Email Template from a draft.
C) The administrator has not selected a sender for the Email Template.
D) The administrator does not have folder permissions to the Engagement Program.

3. Is it possible for many users to edit exact same Email Template simultaneously?

A) False
B) True

4. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
B) Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
C) Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
D) Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

5. LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A) Prospects at the top of the funnel - newly sourced from a tradeshow.
B) Prospects who have transitioned out of the funnel - with a recently closed deal.
C) Prospects at the middle of the funnel - interacting with blog content only.
D) Prospects at the bottom of the funnel - actively deciding between vendors.

Solutions: