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What Are Characteristics of This Exam?
The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.
Step 2: Discover the Right Preparation Resources
Finding the right resources is very important as it allows you to thoroughly understand all the exam topics. There are numerous tools available on the Internet. However, it is important to note that not all of them are equally effective. So, you should ensure that you are only using authentic study materials, which are offered by reputable sites. Using these authentic learning resources during the preparation process can help the learners to gain a good grasp of all the exam objectives and also gain hands-on experience.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Analyze journey performance - Design and create customer journeys - Configure journey tiles and triggers |
| Topic 2: Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Implement email Personalization and dynamic content - Preview, test, and validate emails - Design and create marketing emails |
| Topic 3: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Implement progressive profiling - Create and publish marketing forms - Create and publish marketing pages |
| Topic 4: Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Use segment insights - Build segment queries and filters |
| Topic 5: Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution |
| Topic 6: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Manage event webinars and waitlists - Review marketing insights and analytics - Create and manage marketing events |
| Topic 7: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Manage marketing users and teams - Configure marketing resources and assets - Set up marketing configurations |
| Topic 8: Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage contacts |
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