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MB-220: Microsoft Dynamics 365 Marketing Exam Certification Path
MB-220: Microsoft Dynamics 365 Marketing Exam is foundation level Certification. As such There is no prerequisite for this course. Anyone who is having keen and familiar with Microsoft technology are well invited to pursue this certification.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
MB-220: Microsoft Dynamics 365 Marketing Exam Certified Professional salary
The average salary of a MB-220: Microsoft Dynamics 365 Marketing Exam Certified Expert in
- England - 70,632 POUND
- Europe - 80,347 EURO
- India - 15,00,327 INR
- United State - 90,247 USD
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Automate lead qualification and distribution - Implement lead scoring rules - Manage lead lifecycle stages |
| Topic 2: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Configure journey tiles and triggers - Design and create customer journeys - Set up branching and conditions |
| Topic 3: Manage Segments and Target Audiences | 10-15% | - Use segment insights - Create and manage dynamic segments - Build segment queries and filters - Create and manage static segments |
| Topic 4: Analyze Insights and Manage Events | 10-15% | - Manage event webinars and waitlists - Set up event registration and sessions - Review marketing insights and analytics - Create and manage marketing events |
| Topic 5: Manage Marketing Customers and Contacts | 10-15% | - Import and deduplicate contacts - Create and manage companies - Create and manage contacts - Manage contact lifecycle and preferences |
| Topic 6: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Set up marketing configurations - Configure marketing resources and assets - Configure marketing settings and org units |
| Topic 7: Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Implement email Personalization and dynamic content - Design and create marketing emails - Preview, test, and validate emails |
| Topic 8: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Implement progressive profiling - Configure form and page elements - Create and publish marketing forms |
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