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What is the duration of the Marketing-Cloud-Consultant Exam
- Passing Score: 67%
- Length of Examination: 105 minutes
- Number of Questions: 60
- Format: Multiple choices, multiple answers
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 18% | - Apply template and content block strategies - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content - Create and optimize email content |
| Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Map customer journeys across channels - Build decision trees and branching logic - Implement triggered and real-time journeys - Apply personalization and dynamic content |
| Automation and Data Management | 14% | - Manage contact data and data hygiene - Configure imports and exports - Implement SQL activities for data processing - Build and manage automation workflows - Utilize automation studio effectively |
| Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Configure account settings and business units - Configure lists and populations - Implement data management and data extensions |
| Discovery and Design | 18% | - Analyze customer data and segmentation needs - Define success metrics and KPIs - Document current state and desired future state - Gather requirements and understand business objectives - Identify integration points and data flows |
| Reporting and Analytics | 14% | - Track engagement and conversion metrics - Provide actionable insights and recommendations - Analyze campaign performance - Build custom reports and dashboards - Configure and interpret standard reports |
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