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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the purpose of scorecarding in IBM Cognos BI?

A) To enable collaboration between users and communities.
B) To compare metric values to a benchmark or target.
C) To identify the impacts of scenarios across different areas of the business.
D) To provide guided exploration across multiple dimensions of information.

2. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B) Expand the agenda to include capabilities not provided by the competitor.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Warn the customer of hidden charges attached to features perceived as free.

3. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) Line of business user
B) Statistician
C) Data modeler
D) System administrator

4. Which feature of IBM Cognos BI is designed to meet the specific demands of business analysts?

A) Portal integration
B) Data exploration for multiple dimensions and hierarchies
C) Simplified ad hoc reporting
D) Active Report

5. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

A) Business manager
B) IT user
C) Business analyst
D) Executive

Solutions: