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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Product Features and Differentiation | - Dashboards, reporting, and analysis capabilities - Integration with IBM data and analytics ecosystem |
| Topic 2: Customer Value and Business Use Cases | - Business intelligence and reporting scenarios - Enterprise decision-making value proposition |
| Topic 3: Sales Scenarios and Customer Engagement | - Solution positioning and objection handling basics - Identifying customer needs and mapping solutions |
| Topic 4: IBM Cognos BI Product Overview | - Positioning within IBM analytics portfolio - Core capabilities of IBM Cognos BI suite |
| Topic 5: Competitive Positioning | - IBM differentiators in BI and analytics space - Comparison with other BI tools in the market |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?
A. How do you handle information requests from the business?
B. Do your users trust the data that they have access to?
C. What happens when management is not able to get information they need quickly?
D. How do you identify outliers in your business?
Question 2
What is NOT one of the many mobile platforms supported with a native IBM Cognos BI application?
A. Apple iOS
B. Windows Mobile
C. HP webOS
D. BlackBerry OS
Question 3
Which part of driving performance is NOT handled by IBM Cognos BI?
A. Reporting
B. Planning
C. Analysis
D. Scorecarding
Question 4
What is a high-yield question when positioning IBM Cognos BI to the Sales VP of an organization?
A. When managing customers, are you able to determine which is likely to be the most profitable?
B. Can you currently combine information from multiple data sources to produce business reports?
C. What happens when your BI projects are over budget or off schedule?
D. How much time are you spending producing reports for the organization with your current method?
Question 5
Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?
A. New BI solutions are difficult to integrate with existing systems.
B. It is difficult to see into the overall performance of the supply chain.
C. We do not have the relevant data to make decisions on recruitment.
D. We are forced to be reactive, not proactive, to critical business situations.
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: D |

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