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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

A) Select the update type "Overwrite"
B) Ensure the data extension has a Primary Key
C) Select the update type "Add and Update"
D) Select the update type "Add Only"

2. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A) Journey Builder using a Decision Split with three branches.
B) Automation Studio with three separate Welcome automations.
C) Journey Builder using a Random Split with three branches.
D) A series of A/B tests to determine the number of emails.

3. Which send process can use Sender Profiles? (Choose 3)

A) Simple Automated Sends
B) Guided Sends
C) Test Sends
D) Triggered Sends
E) User-Initiated Sends

4. List 3 unsubscription methods?

A) One-Click Unsubscribe
B) Reply Email
C) Subscription Center
D) Survey

5. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Send earlier in the day to give subscribers more time to check email.
B) Add a clear, brief, and urgent call-to-action.
C) Include relevant preheader text in every email.
D) Use images, not text, to improve email look and branding.

Solutions: