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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Design for Mobile
B) Test and test again.
C) Put most important info in upper left quadrant...position logo, call to action.
D) Use A/B Testing to see which email works best
E) Plan for blocked images....use HTML text and web safe fonts....include alt tags

2. Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

A) File Drop Starting Source > SQL Query Activity > File Transfer Activity
B) Schedule Starting Source > Data Extract Activity > File Transfer Activity
C) File Drop Starting Source > Data Extract Activity > File Transfer Activity
D) Schedule Starting Source > SQL Query Activity > File Transfer Activity

3. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
B) Add "Hero_CTAn to the Tracking Alias field for each link.
C) Include Hero_CTA1 In the filename for each Hero Image.
D) Include "Hero_CTA" in the Link Tooltip field for each link.

4. Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

A) Shared Data Extension Permissions
B) Date/Time Range for Access
C) Data Extension Sharing Rules
D) Manage Data Extension Policies

5. Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A) Opt-ins are brand specific, don't share with other brands.
B) Permission is specific to an address even if you know others.
C) Opt-in via SMS in not Opt-in via email (And vice versa)
D) Buy email lists
E) In store loyalty programs

Solutions: