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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Automation Studio
B) Journey Builder
C) Scheduled Email Sends
D) Predictive Email

2. A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)

A) Email Address
B) Order History
C) Data Extension Fields
D) List Attributes

3. When the number of subscribers exceeds one million records, which data model is preferred?

A) Lists
B) Data Extensions
C) Groups
D) Data Filters

4. Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A) Text only
B) HTML Paste
C) Template Based
D) Web Paste

5. A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A) Dynamic content
B) Specialized content
C) Audience segmentation
D) In Personalization strings
E) In Einstein content

Solutions: