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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
B) The matched and unmatched hashes are kept for 180 days.
C) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
D) Facebook will store all data from your CRM but hash it so people can't see private info.
E) The matched and unmatched hashes are deleted.
F) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

2. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A core audience + a lookalike audience.
B) A lookalike audience + an engagment audience
C) A core audience + an engagement audience
D) A core audience + a website audience
E) A lookalike audience + a website audience

3. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
B) Raise the campaign spending limit of the existing campaigns to $30,000.
C) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
D) Duplicate the existing campaign and increase campaign spending limit to $20,000
E) Start a new campaign and set up the spending limit to $30,000.
F) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

4. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A) Yes, but only if they are also employees of the Business Manager Account.
B) No, since they are employees and not administrators at the Business Manager Account.
C) Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

5. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A) You need to change the in-stream video to Audience Network or Instant Articles.
B) You should add more content categories such as gambling into the content categories blocked.
C) You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
D) You can't block mature content from any Facebook placement platform.
E) You should just block both mature and dating content categories from your in-stream video placement.

Solutions: