[Q21-Q46] 100% Guaranteed Results 410-101 Unlimited 152 Questions [2024]

100% Guaranteed Results 410-101 Unlimited 152 Questions [2024]

410-101 Dumps PDF - Want To Pass 410-101 Fast

Facebook 410-101 exam covers a range of topics related to media buying on the platform. This includes ad auction mechanics, targeting options, campaign optimization, and measurement and reporting. 410-101 exam is designed to test both theoretical knowledge and practical skills, ensuring that certified professionals have the ability to create and manage effective advertising campaigns on Facebook.

 

NEW QUESTION # 21
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

• A. A core audience + an engagement audience
• B. A lookalike audience + a website audience
• C. A core audience + a lookalike audience.
• D. A core audience + a website audience
• E. A lookalike audience + an engagment audience

Answer: A

NEW QUESTION # 22
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

• A. It allows me to measure only Instagram attribution
• B. It provides a holistic marketing and measurement at scale
• C. It enables you how well your ads works with real people
• D. It provides global cross-environment coverage.

Answer: B,C,D

Explanation:
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.

NEW QUESTION # 23
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

• A. Users
• B. Shared audiences
• C. Pixels
• D. Offline event sets
• E. Ad Accounts
• F. Catalogs
• G. Fan Pages
• H. Properties

Answer: B,C,D,F,H

Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences

NEW QUESTION # 24
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

• A. Facebook Auction and Facebook Marketing Partners.
• B. Power Editor, Ad Auction, and Marketing Partners.
• C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
• D. Facebook Marketing Partners and Insertion Orders.
• E. Facebook Marketing Partners and Ad Auction.

Answer: C

Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.

NEW QUESTION # 25
You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

• A. Use Facebook SDK to measure conversions.
• B. Add conversion lift tests to measure campaign results.
• C. Use more core audiences to increase results.
• D. Change the bidding type to CPA instead of CPM.
• E. Change audiences to custom audiences.

Answer: A,D,E

Explanation:
Explanation
If you are running campaigns to re-active users who have downloaded a mobile application, the only way to measure results is through Facebook's SDK. The conversion pixel is used for websites.
You want to use CPM for brand awareness campaigns.For direct response campaigns, you want to use CPA or optimize for conversions, as you are interested in getting people to use the app.
You also want to market users who HAVE downloaded the app. To build this audience, you need a custom audience. Core audiences are for reaching out to new markets.

NEW QUESTION # 26
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

• A. Instagram
• B. WhatsApp
• C. Facebook and Audience Network
• D. Audience Network
• E. Facebook

Answer: A,E

Explanation:
Explanation
Facebook recommends the following choices, broken out by campaign objective:
* Brand awareness (including Reach & Frequency buying): Facebook and Instagram
* Engagement (including Reach & Frequency buying): Facebook and Instagram
* Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network
* App installs: Facebook, Instagram, Messenger and Audience Network
* Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network
* Catalog sales: Facebook and Audience Network
* Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories.

NEW QUESTION # 27
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

• A. Business Manager' Pixel Data Source
• B. Facebook Analytics Tools
• C. Facebook Custom Audiences
• D. Facebook pixel helper

Answer: A,B,D

NEW QUESTION # 28
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

• A. Raise the campaign spending limit of the existing campaigns to $30,000.
• B. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
• C. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
  $30,000 over the course of the new month.
• D. Start a new campaign and set up the spending limit to $30,000.
• E. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
• F. Duplicate the existing campaign and increase campaign spending limit to $20,000

Answer: A,F

Explanation:
Explanation
You receive a month-long IO from a client for a new campaign with a $10,000 budget.
To manage this:
* Create a new campaign (or duplicate an existing one).
* Set a campaign spending limit of $10,000.
* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.
* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want
$10,000 to be spent over the course of the month.
The IO is increased to $15,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $15,000.
* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend
$15,000 over the course of the month, starting from the original start date of these ad sets.
The IO is decreased to $9,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $9,000.
Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.
In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to
$9,000.
* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.
The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of
$20,000.
You have two options for setting a new campaign spending limit here:
* Option 1: Start a new campaign
* Create a new campaign (or duplicate existing one).
* Set the campaign spending limit for the new campaign to $20,000.
* Ensure end date for the ad sets in new campaign align with end date of the new IO.
* Option 2: Continue working on an existing campaign
* Raise the campaign spending limit on the existing campaign to $30,000.
Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).

NEW QUESTION # 29
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

• A. You should build lookalike audiences from people who have made purchases.
• B. You should build similar audiences based on people who have visited the website to the main landing page of the product.
• C. You should build lookalike audiences from all of the website visitors.
• D. You should build lookalike audiences from people who have initiated checkout process and add to cart events.

Answer: B,D

Explanation:
Explanation
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don't have enough events or users who have purchased on your website (72); so you are left with two options:
* Build similar audiences based on people who have visited the main landing page of the product.
* Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don't necessarily want to start building an audience from all website visitors as this might be too broad.
You want to build your audiences first based on the bottom of the funnel and then move up.

NEW QUESTION # 30
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

• A. You should set up a maximum bidding price.
• B. You should run a standard delivery.
• C. You should run an accelerated delivery.
• D. You should set up a minimum bidding price.

Answer: A,C

Explanation:
Explanation
Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.
You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.
Keep in mind that accelerated delivery will spend your budget as quickly as possible.

NEW QUESTION # 31
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

• A. You should unify both audiences into one, as your ad sets are competing with each other.
• B. You should stop spending more money on the audiences where you have spent 80% of the budget.
• C. You should continue running the ads, as they are working properly.
• D. You should stop using the audience where you are spending 20% of the budget.

Answer: A

Explanation:
Explanation
Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.
If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.
In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.
Your best approach is to unify audiences and run one ad sets with two different ads.

NEW QUESTION # 32
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

• A. Send an email that includes the details of the campaigns and links to it.
• B. You can send a link directly from the Campaign Planner for them to see.
• C. You can send them the CSV file of your campaigns through email.
• D. You can't share campaigns in the Campaign Planner.

Answer: A,B,C

Explanation:
Explanation
There are three different ways you can primarily share your campaigns with the Campaign Planner:
* Send an email that includes the major details of the Plan and links to it.
* Send a shareable link to the Plan.
* Export a CSV of the Versions of your Plan.

NEW QUESTION # 33
What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

• A. Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
• B. People-based multi-touch attribution reporting across all publishers, including Facebook.
• C. Measure lift in sales using partner-based ROI measurement solutions.
• D. Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.

Answer: A,B,C,D

Explanation:
Explanation
Here is a list of how Facebook Measurement Partners can help:
Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

NEW QUESTION # 34
You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

• A. App Launched, Initiated Checkout, Purchased, Spend Credits
• B. Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
• C. Achieved Level, Purchased, Completed Registration, Viewed Content
• D. Purchased, Initiated Checkout, Completed Registration, Rated
• E. App Launched, Added Payment Info, Purchased, Completed Tutorial

Answer: E

Explanation:
Explanation
There are 14 standard app events you can use on Facebook SDK mobile app.
For this particular mobile app, these are the four events you want to utilize in order to track your client's requests:
1. App Launched: When users open the mobile app.2. Added Payment Info: When users add a credit card.3.
Purchased: When users send to print their images.4. Completed Tutorial: When users watch the video explaining how the app works.
Below is a list of the 14 related app events:
* Achieved level
* App launched
* Added payment info
* Added to cart
* Added to wishlist
* Completed registration
* Completed tutorial
* Initiated checkout
* Purchased
* Rated
* Searched
* Spent credits
* Unlocked achievement
* Viewed content
All of these events allow you to understand better how people are interacting with your mobile app, measure the performance of your Facebook mobile ads, and reach certain people who use your app by creating custom audiences.

NEW QUESTION # 35
What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

• A. Measure cross-channel conversions.
• B. Deliver ads to people based on users who generate the most revenue.
• C. Create custom audiences from offline events.
• D. Integrate your offline events with website conversions.

Answer: A,B,C

Explanation:
Explanation
There are some advantages of using offline event tracking for physical stores.
* You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.
* You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.
* You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.

NEW QUESTION # 36
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

• A. You should use auction buying option and set frequency between 1-2 per week.
• B. You should build a custom audience based on people interested in rock.
• C. You should use reach and frequency buying option and set frequency between 1-2 per week.
• D. You should use reach and frequency buying option and set frequency between 5-6 per week.
• E. You should build a core audience based on people interested in rock related topics.

Answer: D,E

Explanation:
Explanation
Generally, large brand advertisers are most successful when they focus on reaching more people. They can do that by choosing a lower frequency cap (like 1-2 ads per week).
However, newer brands with less brand recognition who are running shorter campaigns may create more memorable impressions by increasing their frequency cap to show more ads to a smaller group of people and maximize awareness.
In this case, since you have a "lesser known" rock band, you need to increase frequency up to 6 times per week. You also want to use "Reach and Frequency" since your objective is to maximize reach. Each time you see "maximize reach" in your campaigns, the answer will most likely be "reach and frequency".
You also want to build a core audience based on people interested in rock music in each city in order to run the advertising campaigns.

NEW QUESTION # 37
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

• A. You build a custom audience based on people who've visited blog posts related to the product in the past
  45 days, and run the 30% discount campaign.
• B. You build a similar audience based on people who've checked out and run the 30% discount campaign.
• C. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
• D. You build a new saved audience to reach new potential customers and run the 30% discount campaign.

Answer: A,C

Explanation:
Explanation
Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who've registered but have not finalized the checkout process. This audience is probably your
"low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase.
You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.

NEW QUESTION # 38
You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

• A. Pixel Ad Manager
• B. Pixel Event Manager
• C. Pixel Editor
• D. Pixel Standard Access
• E. Pixel Moderator

Answer: C

Explanation:
Explanation
Once you create a Facebook pixel, you can share it with other people in your business. You can give other people access to a Facebook pixel by adding them to either a specific ad account or by granting pixel access to individual people.
If someone is a part of your business, but doesn't have access to an ad account that's in your business, they'll no longer be able to access pixels associated with that ad account. You'll need to either add this person to your pixel, or add them to the ad account associated with the pixel you'd like them to be assigned to. If you want to view or edit a pixel, you'll need to be added to a pixel or a specific ad account by a Business Manager Admin.
You can also request access to the ad account associated with a pixel.
There are currently only two roles within the pixel:
* Pixel Editor: Pixel Editors can view information about a pixel and make changes to the pixel. Pixel Editors can also create audiences and conversion ads with the pixel.
* Pixel Analyst: Pixel Analysts can only view information about a pixel. Pixel Analysts can't edit the pixel, create audiences or conversion ads with the pixel.
IMPORTANT: Even though Facebook uses "Pixel Editor" as a role in its website, within the tool you have two options to choose from:
* Standard Access
* Admin Access

NEW QUESTION # 39
Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

• A. You should increase lifetime budget to $75 in order to meet minimum requirements.
• B. You need to increase the budget to $50 in order to optimize for daily budget.
• C. There is no need to make any changes to their campaign.
• D. Post engagement objective campaigns need a minimum of $4 a day.

Answer: B

Explanation:
Explanation
An ad set or campaign with a budget in one of the following currencies (USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK) is required to meet the following minimums:
* If it gets charged for impressions, its daily budget must be at least $1 a day
* If it gets charged for clicks, Likes, video views or post engagement, its daily budget must be at least $5 a day
* If it gets charged for low frequency events like offer claims or app installs, its budget must be at least
$40 a day
An ad set or campaign with a budget in other currencies is required to meet the following minimums:
* If it gets charged for impressions, its daily budget must be at least $0.50 a day
* If it gets charged for clicks, Likes, video views, or post engagement, its daily budget must be at least
$2.50 a day
* If it gets charged for low frequency events like offer claims or app installs, its budget must be at least
$20 a day

NEW QUESTION # 40
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

• A. The expected CPM can't be compared between the impressions and video views campaigns.
• B. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
• C. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
• D. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.

Answer: B,C,D

Explanation:
Explanation
Facebook converts all campaigns into an to enable comparison between ads with different optimization goals.
There are 3 different formulas for calculating the eCPM:
1. Optimization goal: impressions
2. Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000
3. Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click-through rate) x (estimated conversion rate)* x 1,000

NEW QUESTION # 41
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

• A. People who have visited your website in the last 365 days.
• B. Your customer database from the last 5 years.
• C. People who have opened your mobile app in the last 92 days.
• D. People who have clicked any links on a Canva in the past 180 days.
• E. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
• F. People who have opened a Lead form but have not submitted data in the past 180 days.

Answer: B,C,D,E

Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.

NEW QUESTION # 42
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

• A. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
• B. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
• C. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
• D. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
• E. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.

Answer: B

Explanation:
Explanation
Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:
* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.
* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.
* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.
In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.

NEW QUESTION # 43
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

• A. You should change the image of the ad and re-launch it.
• B. To appeal the ad and try to run it again.
• C. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

Answer: C

Explanation:
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

NEW QUESTION # 44
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

• A. Avg. Order Per User
• B. Impression
• C. Revenue per user
• D. CPM
• E. Reach
• F. CPC

Answer: A,B,C,D,E

Explanation:
Explanation
Since you are doing in-store campaigns, you want to measure the effectiveness of your Facebook ads through two means:
* Actual performances on the ads themselves based on reach, impressions, and CPM. Keep in mind that you don't want to measure CPC, as you will be measuring performance through offline events.
* Performance on ads through offline events: revenue per user and average order value per user.
For these types of campaigns, you want to make sure you measure your campaigns in two stages. The first will allow you to understand better how much you have to spend to reach a specific audience. The second will allow you to better understand the "direct response" performance on the ads based on actual sales data.

NEW QUESTION # 45
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

• A. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
• B. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
• C. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
• D. You need to change frequency cap to 3 with post interaction campaigns.
• E. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.

Answer: A

Explanation:
Explanation
About ad sequencing
Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example, ad #1 will be delivered to them before ad #2 is delivered. It doesn't allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.
Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show additional ads afterward that continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2, and so on.
Sequencing becomes available after you've uploaded your ad creative and reserved your reach and frequency campaign.
Use sequencing when:
* You want to reach a broader audience with several different ads that tell a story.
* You want to try different ways of engaging a broader audience.
* You want to tell a story about a brand.

NEW QUESTION # 46
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