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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup and Management | - Ad creation and structure
|
| Topic 2: Campaign Optimization | - Performance improvement techniques
|
| Topic 3: Measurement and Reporting | - Analytics and performance evaluation
|
| Topic 4: Campaign Planning | - Objective selection and campaign strategy
|
Facebook Certified media buying professional Sample Questions:
1. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.
A) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
B) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
C) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
D) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
E) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
2. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.
A) Send an email that includes the details of the campaigns and links to it.
B) You can't share campaigns in the Campaign Planner.
C) You can send them the CSV file of your campaigns through email.
D) You can send a link directly from the Campaign Planner for them to see.
3. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
A) You can test your events in the "Events Manager" under your Business Manager
B) You should check your campaigns to see if they are showing events.
C) You can track events and debug your pixel through Facebook's Analytics dashboard
D) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
E) You should install a second pixel and make sure it works properly
4. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
A) People from your customer database.
B) People interested in music.
C) A custom audience based on your website visitors.
D) Your Facebook page fans.
E) All audiences you need.
5. What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.
A) Impact Outcomes
B) Reach Outcomes
C) Brand Outcomes
D) Audience Outcomes
E) Sales Outcomes
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: A,C,D | Question # 3 Answer: A,C,D | Question # 4 Answer: B,D | Question # 5 Answer: C,D,E |

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