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WGU VPC2Data-Driven Decision MakingC207 Sample Questions:

1. Research data indicate 95% confidence in a study in which subjects who were shown a product advertisement exhibited brand awareness compared to a control group who did not see the advertisement.
What can be concluded from this study?

A) The advertisement was effective in building brand awareness.
B) The advertisement was effective in increasing sales.
C) Ninety-five percent of the subjects liked the brand.
D) Five percent of the subjects did not like the advertisement.

2. What is an appropriate management use of statistics?

A) Implementing changes based on customer survey response rate
B) Justifying organizational decisions after they have been implemented
C) Ordering product for a region based on one store
D) Understanding the demographics of customers

3. A digital marketing manager wants to determine whether conversion rates from the company's latest email campaign are about the same as the industry average or significantly different. Which statistical concept should be used to measure the data set?

A) Bell curve
B) Standard deviation
C) Mean
D) Median

4. An analyst used multiple linear regression to show how a big box store's sales (y) are predicted by the big box store's advertising expenditure in dollars (variable x1) and the advertising expenditure in dollars of a specialty store (variable x2) in the same market. The estimated regression is y = 651.57 + 92.30x1 # 26.89x2. How are advertising expenditures and sales related in this scenario?

A) If the big box store decreases its advertising expenditures, it will decrease the big box store's sales.
B) If the big box store decreases its advertising expenditures, its sales will increase.
C) If the specialty store increases its advertising expenditures, it will decrease the big box store's sales.
D) If the big box store increases its advertising expenditures, its sales will decrease.

5. A school board has nine voting members. Five members need to be chosen each year for the finance committee. Why should the combination technique be used when selecting committee members?

A) Because the selection order of committee members is important
B) Because the selection order of committee members is not important
C) Because there is not a correlation between committee member meeting attendance and selection
D) Because there is a correlation between committee member meeting attendance and selection

Solutions: