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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup | 38% | - Marketing Cloud extension products and features - Security policies, password management, and access control - Setup Home features and configuration - Business units, user accounts, and permission settings - Integration configuration and management |
| Topic 2: Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
| Topic 3: Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Topic 4: Subscriber Data Management | 18% | - Contact model design and implementation - Preference and profile center configuration - Data extensions, relationships, and data architecture - Data import, export, and quality management |
| Topic 5: Channel Management | 16% | - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Mobile Studio setup and functionality |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Field Level Encryption
- B. Lookup reference to Contact Object
- C. Tokenized Sending
- D. Master-detail relationship to Contacts
Correct Answer: C 🗳️
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Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. Invalid Email Address
- B. Restricted Values
- C. Skipped Records
- D. List Detective
Correct Answer: D 🗳️
Explanation: Only visible for TestkingPDF members. You can sign-up / login (it's free).
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. A new sender profile needs to be leveraged for sending transactional emails
- B. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- C. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- D. Multiple brand logos must be accommodated in an email header
Correct Answer: C 🗳️
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A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- B. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
- C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Correct Answer: C 🗳️
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As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- B. Build an email using multiple images, with all text saved in the brand font.
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Correct Answer: D 🗳️
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