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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Dynamic Content Block
B) Einstein Content Selection
C) Reference Content Block

2. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) A Salesforce Survey block called in by an AMP script function
B) An all-to-action button that links to the feedback form
C) An Interactive Email Form that links to a confirmation page

3. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Use the Split option to temporarily add additional filter criteria.
B) Copy thefiltered data extension and add additional filter criteria.
C) Copy the data filter and build a new data extension with additional filter criteria.

4. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Delete the subscriber from All Subscribers
B) Add the subscriber to the auto-suppression list.
C) Use the complaint exclusion list on future sends.

5. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Path Optimizer
B) Scoring Split
C) Frequency Split

Solutions: