Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Configure data import.
- Work and solve scenarios using the REST and SOAP API.
- Configure and install data models (data extensions, shared data extensions, contact model).
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Explain the management of subscriptions.
- Create dynamic and customized marketing resources using different scripting languages.
- Enter the basic SQL, including join instructions.
- Works with clients and platform data (SQL, views, sending registration).
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Marketing Cloud Developer Certification Exam topics
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- Data Management: 22%
- Security: 7%
- Programmatic Languages: 35%
- API: 22%
- Data Modeling: 14%
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Registration procedure of the Marketing Cloud Developer Certification Exam
- Click on Select
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- Click on Submit
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- You will see a purchase confirmation screen. Click Finish.
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- Click the Save button for your preferred delivery method.
- If you selected the supervised on-site exam:
- Click Register for an exam.
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- Login to the Webassessor at www.webassessor.com salesforce. If you don't already have an exam profile in Webassessor, you need to create one.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Select a test center.
Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations |
| Topic 2: Platform Architecture | 15% | - Create and manage CloudPages - Design solutions using Journey Builder - Build automations in Automation Studio - Configure and use Query Activities - Implement triggered send architectures |
| Topic 3: AMPscript and Server-Side JavaScript | 23% | - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages |
| Topic 4: Data Modeling | 16% | - Implement data import and export processes - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key |
| Topic 5: Security and Data Governance | 12% | - Implement role-based access controls - Configure data privacy and compliance settings - Apply data retention policies - Manage API key security and OAuth flows |
| Topic 6: Contact Handling | 14% | - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution - Use contact model concepts effectively |





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