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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
B) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
C) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

2. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
B) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
C) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
D) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

3. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
B) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
C) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
D) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.

4. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
B) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
C) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
D) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

5. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
C) You should test all links manually.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

Solutions: