Marketo Certified Expert Exam (MCE日本語版) : MCE日本語

MCE日本語 testking pdf

Exam Code: MCE-JPN

Exam Name: Marketo Certified Expert Exam (MCE日本語版)

Updated: Aug 25, 2026

Q & A: 77 Questions and Answers

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About Marketo Certified Expert Exam (MCE日本語版) : MCE日本語 Exam

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Topics of Marketo Certified Expert, MCE Exam

Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.

Marketo Certified Professional, the MCE test will include the following topics:

  • Principles of the program (30%)
  • Targeting and personalization (16%)
  • Analysis and reports (16%)
  • Main administration (20%)
  • Application and operation (18%)

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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Marketo MCE日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Targeting and Personalization16%- Audience Segmentation
  • 1. Smart Lists
  • 2. Dynamic Content
  • 3. Segmentation
- Personalization
  • 1. Landing Pages and Forms
  • 2. Personalized Emails
  • 3. Tokens
Topic 2: Program Fundamentals30%- Smart Campaigns
  • 1. Flow Actions
  • 2. Campaign Scheduling
  • 3. Triggers and Filters
- Programs
  • 1. Program Membership
  • 2. Channels and Tags
  • 3. Program Statuses
  • 4. Program Types
Topic 3: Analytics and Reporting16%- Marketing Metrics
  • 1. Campaign Effectiveness
  • 2. Marketing Calendar
  • 3. Revenue Attribution
- Reporting
  • 1. Standard Reports
  • 2. Custom Reports
  • 3. Program Performance Analysis
Topic 4: Lead Management20%- Lead Database
  • 1. List Imports
  • 2. Lead Records
  • 3. Data Management
  • 4. Deduplication
- Scoring and Lifecycle
  • 1. Lead Qualification
  • 2. Lead Scoring
  • 3. Lifecycle Modeling
Topic 5: Implementation and Operations18%- Platform Operations
  • 1. Operational Best Practices
  • 2. Database Management
  • 3. CRM Integration
- Administration
  • 1. Security and Governance
  • 2. Workspaces and Partitions
  • 3. Users and Roles

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