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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following allows developers to interact with Google AdWords through software
interfaces?

A) AdWords API
B) AdWords Editor
C) Google Analytics
D) Campaign Manager

2. You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A) The ad must meet the partner requirements.
B) The ad must be prepaid for thirty days.
C) The ad must be opted into the Google Network.
D) The ad must be reviewed and approved.

3. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Search engine optimization
B) Search engine marketing
C) Localized search results
D) Organic marketing

4. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can store and navigate one or more accounts.
B) You cpload changes to AdWords at any time.
C) You can work offline on your Mac or PC.
D) You can perform advanced searches and edits.

5. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 45
B) 1.66
C) 60 percent
D) 75

Solutions: