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Google Display Exam Practice Test Sample Questions:

1. Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Manually adding
B) Using the Placement tool
C) Browsing the Web for placements with the Google AdWords toolbar
D) Copying from the automatic placement table

2. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Geo-targeting
B) Geo-caching
C) Nation targeting
D) Demographics

3. Which of the following metrics gives the number of times the ad was shown?

A) Average CPM
B) Click Through Rate (CTR)
C) Impressions
D) Clicks

4. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) YouTube does not allow users to download reports - only view them online.
B) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
C) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
D) Jane will need to do this through Google AdWords on the Reporting tab.

5. You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?

A) You can create a report for YouTube ads through DART for Publishers.
B) You can not create a report specific to YouTube ads.
C) You can create a report for YouTube ads through the YouTube ads placement feature.
D) You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.

Solutions: