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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

A) Mary should create multiple campaigns, and track the performance of each campaign.
B) Mary should stop using an image ad and use a text ad only, in Google search.
C) Mary should focus on her website by adding content.
D) Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.

2. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) The better the organic search result, the higher the ad will be posted in order of paid results.
B) There is no correlation between paid results (the advertisements) and organic search results.
C) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
D) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.

3. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) Customized targeting
B) City targeting
C) Country targeting
D) Region and City targeting

4. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Traffic Estimator
B) Keyword tool
C) Search Terms Report
D) Placement tool

5. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
B) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
C) Google does not reveal the Quality Score.
D) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.

Solutions: