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GCCC Strategic Communication Management Professional Sample Questions:

1. Following a traditional service center funding model is an advantage for a communication team because:

A) it contributes to the bottom line by generating profits for the company.
B) the in-house clients understand the value of the communication team because they pay market rate for communication services.
C) the cost is not a barrier for clients from working with their in-house communication professionals.
D) the team is always eager to do their best work because they have a captive client base.

2. An effective crisis response strategy begins with:

A) communication to the organization's public.
B) communication to the organization's employees.
C) an explanation to news media outlets.
D) an acknowledgement of the impact of the crisis.

3. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and interpreting the behavior and communication channels for its relevant audiences
B) In placing an economic value on its communication output
C) To demonstrate to leaders that the communication manager uses best practices
D) In aggregating and evaluating the reach and visibility of its communication output

4. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
B) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
C) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
D) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

5. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
B) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
C) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
D) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."

Solutions: