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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan that the team will revisit annually.
B) Build a culture of crisis preparedness over time.
C) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
D) Build a simulation exercise to ensure the team is ready.

2. Following a traditional service center funding model is an advantage for a communication team because:

A) it contributes to the bottom line by generating profits for the company.
B) the in-house clients understand the value of the communication team because they pay market rate for communication services.
C) the cost is not a barrier for clients from working with their in-house communication professionals.
D) the team is always eager to do their best work because they have a captive client base.

3. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Collect information about the organization's diversity practices and metrics and share with employees.
B) Source stock photos that would imply strong organizational diversity.
C) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
D) Define what the organization wants to achieve through their diversity, equity, and inclusion program.

4. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) Low probability, low potential damage
B) Low probability, high potential damage
C) High probability, high potential damage
D) High probability, low potential damage

5. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees rate their work-team relationships and work spaces
B) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
C) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
D) To understand how employees rate executive leadership and their immediate leader

Solutions: