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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Topic 2: Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
| Topic 3: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Topic 4: Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Topic 5: Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - Mobile SDK integration - First-party data ingestion methods - BlueKai Core Tag deployment |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)
A. Total volume of categories that they anticipate in their taxonomy
B. Granularity of taxonomy categories
C. Exact number of users that will be classified into each category
D. Offline file structure and content
Question 2
How are look-alike models produced?
A. They are built by ingesting online data from partner sites.
B. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
C. They are built by creating audiences from categories with high index values.
D. They are built within the platform using logic to connect audiences.
E. They are built by data partners using complex algorithms of multiple data attributes.
Question 3
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
A. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
B. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
C. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
D. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
E. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
F. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
Question 4
You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
A. The data from the tag will be available immediately in the Provider Inventory Report.
B. It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C. The data from the tag will be available after 48 hours in the Provider Inventory Report.
D. The data from the tag will be available after 24 hours in the Provider Inventory Report.
E. It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
Question 5
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
A. Classify user actions based on broad categories.
B. Classify user actions based on products and offerings.
C. Classify user actions based on the customer lifecycle.
D. Classify user actions based on popularity of products.
Solutions:
| Question 1 Answer: A,B,C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: B |

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