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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization |
| Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - BlueKai Core Tag deployment - Server-to-server integration - Mobile SDK integration |
| Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
| Data Strategy and Scoping | 20% | - Data scoping and collection policies - Compliance and privacy requirements - Define DMP use cases |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which two are primary use cases for tagging media creatives? (Choose two.)
A) Site Side Optimization
B) Media validation
C) Prospecting
D) Frequency capping
2. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
B) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
C) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
E) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A) Social | real-time bidding
B) Dynamic creative optimization | flat fee
C) Email | auction
D) Search | % of spend
E) Site optimization | flat fee
F) Media targeting | cost-per-stamp
4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
A) Use of Categories
B) Update Frequency
C) Current State
D) Benefit
E) Strategy
F) Classification Rules
5. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A) awytM3DD bk112=25|bk111=M|bk115=2
B) awytM3DD bk112=25,bk111=M,bk115=2
C) awytM3DD bk112=25%bk111=M%bk115=2
D) awytM3DD bk112=25~bk111= M~bk115=2
E) awytM3DD bk112=25#bk111= M#bk115=2
F) awytM3DD bk112=25@bk111=M@bk115=2
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B,C,D,E | Question # 5 Answer: A |

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