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| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Analytics and Insights 8% - 12% | Describe Analytics and Revenue Analitics, Channel Analytics. |
| Product Overview 8% - 12% | Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. |
| Data Collection and Contact Management > 12% | Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. |
| Data Integrations Advanced > 12% | Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. |
| Campaign Management > 12% | Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. |
| Account Creation and Settings > 12% | Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings |
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SAP C-C4H225-11 Exam Description:
The "SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
C-C4H225-11 Exam Certification Details:
| Cut Score: | 71% |
| Sample Questions: | SAP C-C4H225-11 Exam Sample Question |
| Duration: | 180 mins |
| Languages: | English |
| Level: | Associate |
| Exam: | 80 questions |
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SAP C-C4H225-11 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Personalization and Analytics | - Personalization strategies and content targeting - Reporting and campaign performance analysis |
| Administration and Configuration | - Security and compliance settings - System configuration and user management |
| Data Management and Integration | - APIs and data import/export mechanisms - Contact data model and data synchronization - Integrations with SAP and third-party systems |
| SAP Emarsys Platform Overview | - Core concepts of SAP Emarsys Customer Engagement - Platform architecture and components |
| Customer Engagement and Campaign Execution | - Segmentation and audience building - Automation and lifecycle programs - Campaign design and orchestration |
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