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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
| Topic 2: Email and Messaging Execution | - Multi-channel messaging
|
| Topic 3: Cross-Channel Journey Design | - Journey Builder configuration
|
| Topic 4: Automation and Optimization | - Performance measurement
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
A) Onlythe business unit where it was created will have access
B) Onlythe top level business unit will have access and permissions need be set here for sharing
C) All business units will haveaccess
D) Onlythe business unit(s) immediately below the top level account will have access
2. 3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A) SMS sent to landline number
B) mobile is in another call
C) switched off
D) out of cellular network coverage
E) Low battery
3. What is true about SMS keywords other than HELP and STOP?
A) keywords in parent or child business unit are available only in that business unit
B) keywords in parent business unit are automatically available to all child business units
C) keywords in child business unit can be shared between other child business units
D) keywords in parent business unit can be shared to any child business units
4. To what types of objects can you do a quick send in distributed marketing, Select multiple
A) Person account, (opportunities, Quick send message records)
B) Lead
C) Contact.
5. What is true about Inbox message:
A) Device owns the message not the contact.
B) Contact owns the message not the device.
C) Alert+inbox consume 1 supermessage.
D) It can open any public url also and not only cloud page
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,C,D | Question # 3 Answer: A | Question # 4 Answer: B,C | Question # 5 Answer: A |

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Leonard -
Most of the AP-214 answers are correct but several of them are incorrect.