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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A. Include a Verification activity between each step of an automation.
B. Add each Send Email activity to different steps in an automation.
C. Add each Send Email activity to a single step in an automation.

Question 2

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Send Classification
B. Delivery Profile
C. Sender Profile

Question 3

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A. Use the Split option to temporarily add additional filter criteria.
B. Copy the filtered data extension and add additional filter criteria.
C. Copy the data filter and build a new data extension with additional filter criteria.

Question 4

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Add complementary SMS campaigns.
B. Focus on action-driven subject lines.
C. Create more focused segmented lists for messaging.

Question 5

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A. Email Engagement
B. Web Conversion
C. Manual Engagement

Solutions: