Free Adobe AD0-E406 Test Practice Test Questions Exam Dumps
Prepare Top Adobe AD0-E406 Exam Audio Study Guide Practice Questions Edition
NEW QUESTION # 12
An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A.
The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?
- A. Experience A
- B. Experience D
- C. Experience C
- D. Experience B
Answer: C
NEW QUESTION # 13
When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)
- A. Increase the number of combinations of offers and the number of locations.
- B. Reduce the duration of the test.
- C. Increase the duration of the test.
- D. Reduce the number of combinations of offers and the number of locations.
Answer: C,D
NEW QUESTION # 14
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer: B
NEW QUESTION # 15
The product team wants to determine whether a 'viewed also viewed'' or bought also bought'' Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?
- A. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
- B. Create a new A/B test activity, and in the Targeting page select the two Criteria.
- C. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
Answer: C
NEW QUESTION # 16
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Custom Scoring
- B. Revenue Per Visitor (RPV)
- C. Average Order Value (AOV)
Answer: B
NEW QUESTION # 17
An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
- A. Bounce rate
- B. Exit rate
- C. Clicks on the pop-up
Answer: B
NEW QUESTION # 18
An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?
- A. Find a metric that is impacted positively by the change, and make this the primary metric.
- B. Segment the results by new and returning visitors, and compare their usage.
- C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
Answer: A
NEW QUESTION # 19
Which two options describe the purpose of any secondary success metric? (Choose two.)
- A. These metrics are only used to evaluate which audiences best respond to experiences.
- B. Ensure that primary success metric gain is not at the cost of secondary metrics.
- C. These metrics are only used to measure time on site and primary metrics.
- D. Give additional understanding to interpret gains/losses of primary success metric.
Answer: A,D
NEW QUESTION # 20
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?
- A. Let the test run because there is sufficient evidence that there is a difference in conversion
- B. Stop the test because there is a strong evidence that there is a difference m conversion
- C. Let the test run because there is weak evidence that there is a difference rates.
Answer: A
NEW QUESTION # 21
An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.
Which action enables an activity to be recurring every week during chat hours?
- A. Set the time in the Page Delivery section in the Configure menu.
- B. Create a rule for Time Frame in Audiences.
- C. Set the time in the Duration section of Goals & Settings.
Answer: C
NEW QUESTION # 22
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?
- A. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
- B. Visitor data collected before the Target Activity runs are required for audience targeting.
- C. The audience requirement cannot be met using pre-built audiences in Adobe Target.
Answer: C
NEW QUESTION # 23
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase 'SALE" link clicks.
- B. Increase Revenue Per Visitor (RPV).
- C. Increase Thank You pages visited.
Answer: B
NEW QUESTION # 24
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I.
location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A. Edit the activity, and rename each location in the Goals and Settings step.
- B. Edit the activity, and rename each location in the Experiences step.
- C. Rename each location in the MVT activity report.
Answer: C
NEW QUESTION # 25
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Trigger an alert and activate.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION # 26
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Experiences
- B. Goals & Settings
- C. Targeting
Answer: B
NEW QUESTION # 27
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
- A. Setup
- B. Targeting
- C. Experiences
- D. Preferences
Answer: B,C
NEW QUESTION # 28
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Experience Targeting
- B. An A/B test using auto-allocate
- C. Automated Personalization
Answer: B
NEW QUESTION # 29
An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?
- A. Custom
- B. Visitor Profile
- C. Network
Answer: A
NEW QUESTION # 30
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Experience Targeting
- B. Recommendations
- C. Multivariate Test
Answer: A
NEW QUESTION # 31
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A. The SPA Visual Experience Composer
- B. The Form-based Experience Composer
- C. The visual Experience Composer
Answer: B
NEW QUESTION # 32
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