[Dec 28, 2021] Prepare For The MCE Question Papers In Advance
MCE PDF Dumps Real 2021 Recently Updated Questions
Introduction to Marketo Certified Expert, MCE Exam
Certified Marketo Specialist, MCE Exam supports your deep experience in managing leads, lead habits, targeting, and personalization. To attempt the test after preparing with MCE Dumps, you must have industry experience. In a circumstance that involves an email with symbols, identify the correct and incorrect use of the symbols. Provided an image revealing a folder tree with a schedule and possessions, as well as folders below resources, identifying how tokens are likely to be inherited. Recognize the role of default values in tokens. Identify types of legitimate local tokens (my). Recognize the difference between using segmentation or many smart checklists. Determine the requirements for the use of vibrating materials. Recognize the type of control panel programs available, as well as the elements of each one. Recognize how to use different record customization alternatives, including custom columns, opportunity columns, and smart lists. Identify readily available settings for various reports, including deadlines, subscriptions, and export lines.- In one scenario, identify when to use each of the following types of records: individual effectiveness, individuals by revenue stage, people by status, email performance, email weblink performance, landing page effectiveness, program performance, company website activity, website activity, engagement flow performance, campaign activity, and project email effectiveness. Identify requests to correctly report the success, supply, and return on investment of marketing activities. Identify the events that should mark the guidelines as well as the values to accumulate. Determine the Marketo features that help understand the high quality of potential customers. In a situation where marketing has a BEGINNING QUARTER with sales, recognize the proper traffic action setting. Determine the Marketo attributes that allow sales to understand the behavior of a potential customer. If a score needs to be reset, determine the appropriate value.
NEW QUESTION 32
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
- A. Send the lead an alert
- B. Update lead status
- C. Update lead acquisition program
- D. Marketing suspend the lead
Answer: B
NEW QUESTION 33
An engagement program to promote a new online training series has two objectives:
* A "Haven't Attended" objective to get people who have never attended to sign up
* A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. Two streams: one to promote attendance and the other to encourage completion
- B. Two streams: one to add people to the program and the other to promote more new attendees
- C. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
- D. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
Answer: A,D
NEW QUESTION 34
Which two asset types can be used in an engagement program stream? (Choose two.)
- A. Report
- B. Program
- C. Social button
- D. Email
- E. Landing page
Answer: B,D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs
NEW QUESTION 35
Where can you manage program report subscriptions? (Choose two.)
- A. In the Subscriptions tab in Database
- B. In the Subscriptions tab in Marketing Activities
- C. In the Subscriptions tab of the report in Marketing Activities
- D. In the Subscriptions tab in Analytics
Answer: B,D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Manage+Report+Subscriptions
NEW QUESTION 36
What is the difference between hard bounces and soft bounces?
- A. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
- B. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
- C. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
- D. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
Answer: A
NEW QUESTION 37
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field First Name is empty
- B. To populate the first name field with "there" if the field First Name is empty
- C. To avoid an error message from showing if the field Company is empty
- D. To display "there" in the email if the field First Name is empty
Answer: A
NEW QUESTION 38
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
- B. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- C. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
- D. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
Answer: B
NEW QUESTION 39
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Edit duplicate identification settings in the Admin panel
- B. Create a segment using Full Name
- C. Adjust the duplicate System Smart List filter value to Full Name
- D. Create a Smart List using the Full Name filter and the duplicate constraint
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td- p/47687
NEW QUESTION 40
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
- A. Smart List
- B. Setup
- C. Email Script
- D. My Tokens
Answer: B
NEW QUESTION 41
What are the components of an Engagement Program Dashboard? (Choose three.)
- A. Pending sends
- B. Membership ROI
- C. Clicks
- D. Highest Engagement
- E. Engagement Score
- F. Engagement Over Time
Answer: D,E,F
NEW QUESTION 42
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
- A. Use ANY filters
- B. Use Advanced filters
- C. Use ALL filters
- D. Use Basic filters
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program- Fundamentals/ba-p/243293
NEW QUESTION 43
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
- A. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.
- B. All attributes will be updated.
- C. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.
- D. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.
Answer: D
NEW QUESTION 44
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Text
- B. Date
- C. Calendar File
- D. Number
- E. Score
- F. Rich Text
Answer: B,C,D
NEW QUESTION 45
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
- A. When sending a newsletter email with an email program
- B. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
- C. When sending a confirmation email with a trigger smart campaign in a default program
- D. When setting the stream cadence in an engagement program stream that contains only email assets
- E. When sending an invitation email with a batch smart campaign in an event program
Answer: B,E
NEW QUESTION 46
A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?
- A. Assign a default value to all new leads
- B. Use a Smart Campaign to update non-standard values
- C. Create static lists for each country
- D. Create a new custom field
Answer: B
NEW QUESTION 47
Which feature of Marketo requires an approval segmentation prior to it being functional?
- A. Dynamic Content
- B. System Tokens
- C. Custom Snippets
- D. Program Cloning
Answer: A
NEW QUESTION 48
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
- A. Admin Acquisition Program is automatically assigned to new leads.
- B. A lead is added to the CRM and synced to Marketo.
- C. A lead fills out a form on a landing page in the program.
- D. A lead needs to be sent to a CRM to receive an acquisition program.
Answer: D
NEW QUESTION 49
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. Schedule
- B. New Email
- C. Add A/B Test
- D. Edit Smart List
Answer: B
NEW QUESTION 50
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