AD5-E809 Dumps PDF New [2021] Ultimate Study Guide
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NEW QUESTION 16
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Visual Experience Composer for assisted channels
- B. Target API Composer
- C. Form-based Experience Composer
Answer: B
NEW QUESTION 17
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. The structure of the page has changed since activity was created.
- B. The Profile Script is outdated and causing issues in the VEC.
- C. A new plugin was added to website which is not supported by Adobe Target.
Answer: C
NEW QUESTION 18
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
- A. If an Adobe Target "clicked an element" success metric is required
- B. If the existing Adobe Analytics implementation already collects all the required data
- C. When it is mandatory to have a single source of data
- D. If the main requirement is to be able to collect data in real-time
Answer: A,B
NEW QUESTION 19
What is one characteristic of strong success metrics?
- A. They must take into account the specific business objectives of each test.
- B. They must be relevant to many use cases across the optimization program.
- C. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
Answer: C
NEW QUESTION 20
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Multivariate Test
- B. Recommendations
- C. Experience Targeting
Answer: C
NEW QUESTION 21
Which statement is true for all Experience Targeting activities?
- A. Experience targeting affects a single page of a visitor experience.
- B. All activities are built using the Visual Experience Composer.
- C. Targeting rules are evaluated in top-to-bottom order.
Answer: A
NEW QUESTION 22
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Template Rules
- B. Experience Versions
- C. Enhanced Composer
Answer: A
NEW QUESTION 23
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
- A. Names of the collections used
- B. Names of the criteria used
- C. Names of activities tested
Answer: C
NEW QUESTION 24
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Targeting
- B. Experiences
- C. Goals & Settings
Answer: C
NEW QUESTION 25
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION 26
An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?
- A. Create audience with QA query parameter, then attempt to qualify by browsing the site.
- B. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
- C. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
Answer: C
NEW QUESTION 27
Which two options describe the purpose of any secondary success metric? (Choose two.)
- A. These metrics are only used to measure time on site and primary metrics.
- B. Give additional understanding to interpret gains/losses of primary success metric.
- C. These metrics are only used to evaluate which audiences best respond to experiences.
- D. Ensure that primary success metric gain is not at the cost of secondary metrics.
Answer: B,C
NEW QUESTION 28
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- B. Be less specific with the change: do not list the decrease in the exact number of form fields.
- C. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
Answer: C
NEW QUESTION 29
In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?
- A. Select Duplicate and pick Copy Styles.
- B. Select Copy in Styles panel.
- C. Select Duplicate from Experience panel.
Answer: B
NEW QUESTION 30
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Revenue Per Visitor (RPV)
- B. Average Order Value (AOV)
- C. Custom Scoring
Answer: A
NEW QUESTION 31
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Edit the CSS style sheet of the site to add a new class for the headline.
- B. Navigate to the Modifications panel and delete the unrequired Actions.
- C. Select the headline. Edit > Text/HTML and change the text color.
Answer: A
NEW QUESTION 32
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
- A. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
- B. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.
- C. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
Answer: B
NEW QUESTION 33
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