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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Lists: types, capabilities and creation - Page actions - Automation rules: components and use cases - Segmentation rules - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Completion actions |
| Topic 2: Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Topic 3: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 4: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 5: Administration | 11% | - Recycle Bin capabilities - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce |
| Topic 6: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
A) Bob's prospect record will show him clicking on the link and filling out the form.
B) Kate's prospect record will show her clicking on the link and filling out the form.
C) Kate's prospect record will have a tag of "clicked" applied to it.
D) Bob's visitor record will have a tag of "clicked" applied to it.
E) Bob's prospect record will have a tag of "clicked" applied to it.
2. If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
A) The information in Marketing Cloud Account Engagement will override the information in Salesforce
B) The information in Salesforce will override the information in Marketing Cloud Account Engagement
C) All information will be kept, which may result in two records for one person
D) The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
3. LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
A) Checkbox
B) TextArea
C) Multi-Select
D) Dropdown
4. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
A) False
B) True
5. A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
A) The submission of the form retrieves and restores the previously deleted prospect information including activities.
B) An error message is displayed on the form preventing the prospect from submitting
C) No new prospect is created because the prospect had previously been permanently deleted.
D) A new prospect is created even though the prospect had previously been permanently deleted.
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: D |
Porter -
Passed the MC-201 exam easily! The content of the exam file is easy to follow and i remember all the Q&A clearly.