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HP HP2-B85 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| HP Imaging and Printing Portfolio | 30% | - MFP and digital sending solutions - Inkjet and LaserJet product families - Large format and production printing |
| Technology & Benefits | 20% | - Energy efficiency and environmental features - Security and manageability features - Printing technologies and specifications |
| Solutions & Applications | 15% | - Supplies and service options - Horizontal and vertical industry use cases - Document workflow and software solutions |
| Customer Needs & Sales Process | 25% | - Matching solutions to customer requirements - Imaging and printing assessment methodology - Understanding customer business challenges |
| Competitive Positioning | 10% | - HP differentiators vs competitors - Value proposition and ROI communication |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What are the key areas that a business must pay attention to?
A) customers, clients, users, and partners
B) sales, customers, administration, know-how, and expertise
C) IT platforms, innovation, administration, and cash flow
D) sales, sales, sales, and sales
2. Why are many marketing pages now being printed in-house, rather than being outsourced to print shops?
A) Fewer commercial print shops exist today.
B) Newer color printers produce low-cost, high quality output.
C) Commercial print shops do not want these kinds of jobs.
D) Today's workers are more creative.
3. What are the benefits of using the electronic version of the HP Printing and Digital Imaging
Products Instant Reference Guide (e-IRG)? (Select two.)
A) up-to-date product information
B) links to HP news
C) replacement lifecycle, listing all products and replacements
D) information about competitors
E) discount coupons and monthly drawings
4. What is the name of the HP high quality and performance ink?
A) HP Vivera
B) HP Viverata
C) HP ImageREt
D) HP PhotoREt
5. What is most important to remember about both transactional and consultative sales?
A) You should focus primarily on volume of sales.
B) You should focus only on your margin.
C) You should focus on your customer's business problems.
D) You should minimize time spent with customers.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A,C | Question # 4 Answer: A | Question # 5 Answer: C |

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