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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Partner Management | 10% | - Manage partner program participation - Configure loyalty partners and relationships - Set up partner earning and redemption rules |
| Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance - Use Loyalty Management reporting features |
| Member Management | 20% | - Manage member enrollment and registration - Configure member tiers and benefits - Implement member lifecycle stages - Create and manage loyalty program members |
| Points and Rewards Management | 20% | - Configure reward types and catalogs - Implement point expiration and adjustment rules - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) |
| Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions - Configure earning and redemption rules |
| Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Northern Trail Outfitters (NTO) has launched a new promotion, which gives a hat and a pair of gloves to each member of the Loyalty Program that bought a coat in winter. However, winter has arrived, and the reports are missing information about the voucher definition of hat and gloves associated with any existing voucher and have found that there are transactions that contain the coat product.
Which two options should the Loyalty Administrator review to verify why the promotion vouchers associated with the members who have bought coats are missing?
- A. That the member is a campaign member of the promotion campaign.
- B. That the promotion has been created with the characteristics, correct dates, and the associated Voucher Definition.
- C. That the flow is active and has been created to apply the promotion.
- D. That the promotion has specified the Current Liability Amount.
Correct Answer: B,C 🗳️
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What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three
- A. Automatically Generate a New Individual Relationship
- B. Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
- C. Activate and Publish the Segment
- D. Transmit Loyalty Promotion Segments to Marketing Cloud
Correct Answer: B,C,D 🗳️
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What is the correct implementation approach for an Administrator to target a promotion only for specific products?
- A. Create a custom list on the promotion
- B. Add promotion to the lookup field on the product
- C. Map products to promotion through an out-of-the-box Related List
- D. Create product attributes in Promotion Setup
Correct Answer: C 🗳️
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A company's Marketing Team needs to set up a promotion and use Promotion Market Segments where members of a specific age range and with expressed preferences will benefit from this promotion.
What is the recommended solution for the team to set up the Promotion Market Segments?
- A. Custom coded solution
- B. Salesforce Customer Data Platform
- C. Salesforce Marketing Cloud
- D. Salesforce Reports and Dashboards
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to show member information in its member portal hosted outside of Salesforce.
What is a prerequisite for using Loyalty APIs to fetch the member information?
- A. Create Data Processing jobs
- B. Create customer integration code
- C. Create a Connected App in Platform
- D. Create custom objects in Loyalty
Correct Answer: C 🗳️
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Sibyl -
Attended AP-212 exam today, not all real questions are in the dumps. But with some thinking carefully you will pass for sure.