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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Latency Table
B) Conversion Metric Cohort
C) Rolling Calculation
D) Custom Dimension Cohort

2. What filter container would you use for isolating a behavior in a specific section of your website?
Response:

A) Person container
B) Audience container
C) Event container
D) Session container

3. Which project management action ensures organized report distribution across multiple teams?
Response:

A) Use Folder-Based Project Organization
B) Create Custom Data Exports
C) Use Real-Time Project Assignment
D) Enable Campaign Sync Mode

4. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 3 had the greatest average attributed order value per email click.
B) Email 4 was the last email clicked before orders totalling $54.3 million.
C) Email 2 generated the highest click-to-order ratio.
D) Email 5 is attributed $38.4 million in order value during the attribution window.

5. A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:

A) Return user Dimension
B) New session Metric
C) Sessions starts Metric
D) Session type Dimension

Solutions: