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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email and Messaging Execution | - Multi-channel messaging
|
| Topic 2: Marketing Cloud Core Architecture | - Data management and integration
|
| Topic 3: Automation and Optimization | - Performance measurement
|
| Topic 4: Cross-Channel Journey Design | - Customer lifecycle orchestration
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. Have subscribers opt-in.
- B. No steps are required since it is already configured in your Marketing Cloud account.
- C. Call the platform hotline to ask for permission to send advertisements.
- D. First create and setup a business/advertising account with the audience platform
Correct Answer: D 🗳️
Which three features are supported in MC Advertising Studio?
- A. Tiktok user matching
- B. LinkedIn company matching
- C. Facebook advanced match
- D. Myspace user matching
- E. Linkedin user matching
Correct Answer: B,C,E 🗳️
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. API runs on an updated messaging platform which improves scale and send speed
- B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- C. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- D. The software can track each message utilizing the Event Notification service.
- E. Transactional messaging limits the number of API calls a minute.
Correct Answer: A,B,D 🗳️
What user permission is required to configure SSO in social studio.
- A. limited user
- B. Super user
- C. full user
- D. custom user
Correct Answer: B 🗳️
Explanation: Only visible for TestkingPDF members. You can sign-up / login (it's free).
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
- B. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- C. EEFuses only commercial send data.Transactional sends are not considered in modeling.
- D. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
- E. Salesforce trains eachcustomer's model using only thatcustomer's data.
Correct Answer: A,B,E 🗳️
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Leonard -
Thank you for the updated AP-214 training material. I passed my AP-214 exam with good score. You can do that too!